Top 4 free tools for keyword research and discovery
- Learn which keyword phrases people typically use when searching the Internet.
- Get more traffic by using the right keywords within your page titles, main content, alt tags, etc.
- Learn how competitive certain keywords are so you can develop a realistic keyword strategy for your pay-per-click (PPC) campaigns.
- Discover new topics/ideas for adding content to your website.
Google Keyword Planner is a part of Google AdWords. It’s free to use, however, you must be signed in to your Google account in order to access the keyword data.
After entering one or more keyword phrases, Google will provide you with other related keyword phrases, average monthly searches, amount of competition, and more.
You can also generate a list of keywords based on the content of a competitor’s website by typing in a URL instead of a keyword phrase.
KWFinder is free to use with limited features (50 keyword results and 5 searches per day). A pro version is available starting at $29/month (or $24/month when paid annually).
Keyword suggestions can be sorted by estimated search volume, CPC cost, PPC difficulty, and SEO difficulty.
Keyword Tool is free to use with limited features. A pro version is available starting at $48/month (or $38/month when paid annually).
Keyword Tool allows you to view the suggested searches from multiple search engines in multiple countries.
Search engines including Google, YouTube, Bing, and the App Store.
Sorting by estimated search volume, CPC cost, and competition are only available with their pro plans.
Bing Ads Intelligence is free to use, however, you will need to create a Bing Ads account in order to access the keyword data.
Bing Ads Intelligence is only available as a downloadable add-on to Microsoft Excel.
From within Excel you’ll be able to discover all kinds of keyword data such as keyword traffic, related keywords, related searches, the searcher’s location, the searcher’s age and gender, and more.
You can also generate a list of keywords based on the content of a competitor’s website.