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Top 4 paid tools for checking backlinks (see who’s linking to your website)

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In this quick audio guide, we're going to talk about what backlinks are, why they're important and how you can use the tools that we recommend on this page to research backlink data. A backlink is anytime somebody links to your website. Say somebody writes an article about you on Forbes.com and within that article, they link to your website, that would be considered a backlink. Now, backlinks are important because it's one of the key factors that Google uses to assess the credibility of your website. Having a lot of high quality backlinks will in turn help improve your keyword rankings in Google search results.

Now, the best way to use the tools on this page is to research your competition. For each of these tools, you can type in your competitors' domain name and you'll receive a list of the backlinks that they have. This can immediately help you find link building opportunities. It can help you plan outreach, who to contact, who's talking about similar services. It can help you brainstorm good content that you should create, what kind of content is getting a lot of backlinks, or getting a lot of buzz.

Keep in mind, each of these tools has their own unique backlink database. In order to get more of a comprehensive view of the backlink data, we recommend using multiple tools and kind of combining the results that you receive. Lastly, you want to be looking for quality, not quantity. Getting backlinks from high quality websites will help your own site perform better in the long run. We wish you the best of luck and thanks for using TopAlternatives.

  • Discover how many backlinks your website has (who’s linking to your website). These paid services will offer more advanced features and reporting than our recommended free backlink checkers.
  • Research your competitors’ websites to find out where their links are coming from.
  • Get a “quality score” for each backlink listed.
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Moz» Visit Free plan available

Moz

http://moz.com

Moz pricing starts at $99/month and allows you to view the first 10,000 backlinks of any website using Open Site Explorer.

Moz also includes keyword rank tracking, on-page SEO recommendations, Firefox/Chrome toolbar, Q&A forum, online marketing guides, and more.

Open Site Explorer is available for free (with limited features) at opensiteexplorer.org.

Free plan available
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SEO SpyGlass» Visit Free plan available

SEO SpyGlass

http://www.link-assistant.com/...

SEO SpyGlass costs $125 (one-time fee). This includes six months of “search algorithm updates”. After the six-month period, a subscription is needed to continue receiving the updates. This costs anywhere between $3–7/month.

Unlike the other tools which are web-based services, SEO SpyGlass is desktop software that you will need to download and install onto your computer (PC, Mac, or Linux).

SEO SpyGlass allows you to view the first 10,000 backlinks for any website (up to 100,000 total backlinks per day).

A free version is available with limited features.

Free plan available
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Majestic» Visit Free plan available

Majestic

https://majestic.com

Majestic pricing starts at $50/month (or $42/month when paid annually) and allows you to view the first 5,000 backlinks of any website.

Majestic is known for having the largest index of websites and being updated more frequently than other services (such as SEOmoz).

A free version is available with limited features.

Free plan available
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4
Ahrefs» Visit Free plan available

Ahrefs

http://ahrefs.com

Ahrefs pricing starts at $79/month (or $66/month when paid annually) and allows you to view the first 5,000 backlinks of any website.

Additional features include keyword rankings, keyword explorer, social metrics, and more.

A free version is available with limited features.

Free plan available

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